ETHEKWINI NEWSFLASH
FOR IMMEDIATE RELEASE
CITY RAMPS UP DROWNING PREVENTION EFFORTS TO SAVE LIVES
As the world marks World Drowning Prevention Day on 25 July, the eThekwini Municipality has reaffirmed its commitment to saving lives through water safety awareness, education and skills development.
In partnership with lifesaving organisations, the Municipality hosted an interactive water safety programme at the Rachel Finlayson Swimming Pool today to highlight the importance of preventing drowning and promoting safe behaviour in and around water.
Drowning remains a major public safety concern, with approximately 1 500 people losing their lives to drowning in South Africa each year. The annual global commemoration serves as a reminder of the devastating impact of drowning on families and communities, while highlighting practical measures that can prevent these avoidable tragedies.
The event brought together learners, community members, emergency services personnel and lifesaving organisations for a day of education, awareness and hands-on demonstrations aimed at strengthening water safety knowledge and skills.
A key highlight of the programme was a series of rescue demonstrations by Municipal lifeguards, who showcased mass rescue techniques, emergency response procedures and life-saving first aid interventions used during water-related incidents. The demonstrations provided participants with valuable insight into the critical role lifeguards play in safeguarding residents and visitors at eThekwini’s beaches and public swimming facilities.
To further promote water safety, learners from disadvantaged communities participated in the Municipality’s Learn to Swim Programme, which equips children with essential swimming and water safety skills. The programme plays a vital role in reducing the risk of drowning while building confidence and competence in the water.
Director of Recreation and Parks, Dr Simphiwe Ndlovu, said the Municipality remains committed to investing in initiatives that protect lives and strengthen community awareness.
“Water safety is a shared responsibility. Through programmes such as Learn to Swim, the deployment of highly trained lifeguards at our beaches and swimming pools, and ongoing public education campaigns, we are empowering residents, particularly young people, with the skills and knowledge needed to stay safe around water. Every life lost to drowning is one too many, and we remain committed to reducing these incidents through prevention and education,” said Dr Ndlovu.
Through its partnerships with lifesaving organisations and other stakeholders, the Municipality continues to promote a culture of water safety while ensuring that residents and visitors can enjoy Durban’s world-class beaches and aquatic facilities responsibly.
As part of its ongoing efforts to build safer communities, the Municipality urges residents to swim only at beaches and swimming pools where lifeguards are on duty, obey warning signs and safety instructions, supervise children at all times, and adhere to all water safety regulations.
ENDS
Issued by eThekwini Municipality’s Marketing and Communications Directorate
