ETHEKWINI NEWSFLASH
FOR IMMEDIATE RELEASE
DURBAN GEARS UP FOR A SPECTACULAR HOLLYWOODBETS DURBAN JULY
Excitement is building ahead of the 2026 Hollywoodbets Durban July, with the City reaffirming its commitment and readiness to host one of Africa’s most prestigious sporting and lifestyle events.
This follows the official media launch held today, 24 June, at Shongweni Club.
Speaking at the launch, eThekwini Mayor Councillor Cyril Xaba assured residents, visitors, and stakeholders that the City is fully prepared to welcome the thousands of guests expected to descend on Durban for the annual spectacle.
Mayor Xaba provided an update on preparations for an event that promises to blend world-class horse racing, cutting-edge fashion, entertainment, and Durban’s renowned hospitality.
“The Durban July weekend transforms our City into a vibrant hub of economic activity, providing a substantial boost to hotels, guesthouses, restaurants, transport operators, retailers, tourism attractions, and informal traders. It remains one of the most important economic catalysts on Durban’s annual events calendar,” said Mayor Xaba.
This year’s projections indicate that more than 40 000 visitors are expected to attend the event, with direct spending estimated at R230 million and a broader contribution of approximately R798 million to the local economy.
An estimated 1 105 jobs will be supported through the event’s value chain.
Mayor Xaba said the Hollywoodbets Durban July also serves as a vital platform for the City’s creative economy.
“Through the Durban Fashion Fair programme, we are nurturing the next generation of fashion entrepreneurs. Nine emerging designers who have completed a rigorous ten month mentorship programme will showcase their talent through the prestigious DFF Rising Stars Collection on the Celebration Stage at the Hollywoodbets Durban July.”
The Mayor added: “This initiative empowers local talent, strengthens their brands, and creates sustainable pathways for growth within the fashion sector, further cementing Durban’s status as a premier fashion destination.”
The Mayor highlighted the City’s extensive preparations, including coordinated safety and security measures, traffic management plans, and tourism hospitality programmes aimed at ensuring seamless event delivery.
Comprehensive operational plans have been developed in collaboration with Municipal directorates, law enforcement agencies, and event organisers.
Metro Police and Traffic Management officers, working alongside all relevant law enforcement agencies, will maintain a high-visibility presence and remain on high alert in and around the Greyville precinct throughout the event period.
This year marks the 130th uninterrupted running of South Africa’s premier horse race, a remarkable milestone that reflects the enduring legacy of this iconic event.
Head of Major Events, Broadcast and Marketing at Race Coast, Stephen Marshall, said they are proud to host 29 independently operated hospitality venues and VIP marquees, supported by more than 9 000 event staff and an additional 1 000 security personnel.
“While every owner, trainer, jockey, breeder, and groom dreams of winning the R10 million Hollywoodbets Durban July, the event simultaneously creates opportunities across multiple sectors, supporting thousands of livelihoods and showcasing Durban on a national and international stage,” said Marshall.
Hollywoodbets Brand and Communications Manager Devin Heffer announced that the winner’s stake has doubled to R10 million, making the Hollywoodbets Durban July the richest horse race in Africa.
Heffer said the Hollywood Group and Race Coast have significantly invested in horse racing through infrastructure upgrades and venue enhancements.
These improvements include new grandstands, upgrades to the parade ring, roofing improvements, enhanced sound systems, fresh paintwork, generators, and large digital screens aimed at transforming the spectator experience.
This year’s theme, “Country Allure”, invites fashion enthusiasts, designers, and attendees to explore a sophisticated fusion of rural elegance, timeless charm, and contemporary style.
The theme is expected to inspire creative interpretations that celebrate both heritage and modern fashion trends.
As anticipation builds towards race day, residents and visitors are encouraged to embrace the spirit of Country Allure and be part of an unforgettable celebration of fashion, entertainment, horse racing, and Durban hospitality.
ENDS
Issued by eThekwini Municipality’s Marketing and Communications Directorate
